Social CRM

Researching for a presentation later in the week an idea that I’ve been playing with for a while. Social CRM: It seems that we are on the verge of seeing a reorganizing of the service component for numerous businesses by the emergence of a new breed of service for customers. No longer will it be one to one (company rep to customer) but many to one (numerous people supporting the needs of the customer in real time). Social CRM represents total engagement with the consumer from many different perspectives and complimentary services simultaneously. More to come soon!