Why Southwest is killing USAirways through great customer service

I’ll admit it…  I’m pissed off at USAirways right now.  I recently purchased a airline ticket for an associate of mine on U.S. Airways and unfortunately my associate was unable to take advantage of the flight.  The flight was $425 and I was unable to cancel the ticket in time to ultimately get some credit for the flight.  This is a complete contrast to Southwest Airlines which is my preferred airline anyway where if I don’t show up for the flight I get 100% credit for the flight on a future flight.  There is no need to call and cancel the flight.  Southwest has already taken into account that a % of the people who book flights won’t make the flight and they simply allow you to use the flight credit on a future flight. This is a...