Using Facebook to build your personal brand

A couple of weeks ago I spent a few days with Hobb Herder in a course called MegaManagement. I have since signed up for their coaching for owners and managers of real estate offices however one of the things that I came home with was the idea that most real estate offices are essentially dinosaurs. They are effectively frogs in a pot of water that has become fatally hot and yet they have no idea that it is happening. What they do know is that its hard to recruit talent. It’s hard to keep talent. The techniques that most of the offices are coaching are from the 70’s and 80’s and really doesn’t reflect the new internet economy in the least. Hobbs Herder which is an advertising firm for real estate agents really spends a...

Zillow’s Zestimate – Fool me once. Once is more then enough for one’s largest asset.

Zillow for me went from being an asset for quick and dirty home valuations to a liability.  Okay if you are a real estate agent who is even slightly tech you’ve no doubt ran across Zillow and probably even tried to see if it would short cut the CMA process on homes.  For those who aren’t real estate agents, CMA stands for “Comparative Market Analysis” and it’s a process of using the MLS and knowledge of homes in the area to come up with a valuation of a home for a prospective seller to ultimately determine the highest sales price of the home in a reasonable period of time (say three months). As a prior HouseValues subscriber who subscribed to the valuation requests, Zillow looked like the Holy Grail to a process that normally...